Introduction
When Fenty Beauty launched in 2017, it quickly became a force to be reckoned with in the makeup industry. Not only did it offer a diverse range of shades, but it was also owned by a celebrity who has long been a champion of inclusivity and representation in the fashion and beauty world. However, many people are still unsure about who exactly owns Fenty Beauty. In this article, we’ll explore the journey of Fenty Beauty’s ownership, the story behind Rihanna’s empire, and the investors behind the brand’s success.
The Journey of Fenty Beauty Ownership
Fenty Beauty’s ownership has undergone some changes since its inception. Its first investor was Bernard Arnault, who is the chairman and CEO of LVMH. Arnault initially invested $60 million in the brand, and this helped to put Fenty Beauty on the map.
Later on, Fenty Beauty went public, with Rihanna owning a 49% stake in the company. While this meant that the brand was no longer entirely owned by Rihanna, it still gave her a significant amount of control over the company’s direction.
Changes in ownership have also occurred over the years. In February 2021, Rihanna announced that Fenty Beauty would be taking a hiatus to focus on the skincare line Fenty Skin. Although the future of the brand is uncertain, it’s clear that Rihanna remains a major player in the makeup industry.
Rihanna’s Empire: The Story Behind Fenty Beauty’s Ownership
So how did Rihanna become involved in the makeup industry in the first place? Rihanna’s career as a musician and fashion icon played a major role in her decision to create Fenty Beauty. She had previously collaborated with MAC and was frustrated with the lack of diversity in makeup collections.
Rihanna’s role as the owner of Fenty Beauty is significant. It’s rare for a celebrity to have such a large stake in a makeup brand, and Rihanna’s involvement has helped to drive the company’s values of inclusivity and diversity.
Additionally, Rihanna’s personal brand has played a major role in Fenty Beauty’s success. Her status as a fashion icon and role model has helped to promote the brand and attract customers who are interested in supporting her values and vision for the brand.
From Fragrance to Makeup: A Look at Who Owns Fenty Beauty
Fenty Beauty’s product line has expanded since its launch in 2017. In addition to makeup products, the brand now offers fragrances and skincare products. So who owns Fenty Beauty’s product line?
The answer is a bit complicated. While LVMH owns the majority of Fenty Beauty, Rihanna retains a significant stake in the company and is still involved in its direction. Additionally, Fenty Beauty has collaborated with a number of other brands and celebrities, including rapper A$AP Rocky and shoe brand Amina Muaddi.
Meet the Investors behind Fenty Beauty’s Skyrocketing Success
Fenty Beauty’s success can be largely credited to its financial backing. Key investors who have contributed to the brand’s growth include Bernard Arnault, who we mentioned earlier, along with Jay-Z’s Roc Nation management company and private equity firm L Catterton.
Results of Fenty Beauty’s investor support can be seen in the brand’s rapid growth. In the six months following its launch, Fenty Beauty’s sales totaled $72 million. By the end of its first year, the brand had generated a reported $500 million in revenue.
A Closer Look at LVMH’s Acquisition of Fenty Beauty
LVMH, or Louis Vuitton Moët Hennessy, is a luxury goods company based in France. In November 2020, LVMH announced that it would be acquiring a majority stake in Fenty Beauty.
The acquisition meant that LVMH would own roughly 50% of the brand, with Rihanna retaining a 49% stake. The terms of the deal were not publicly disclosed, but it’s clear that LVMH sees Fenty Beauty as a valuable addition to its portfolio.
Breaking Down the Ownership Structure of Fenty Beauty
Given that Fenty Beauty has multiple stakeholders, its ownership structure can be a bit confusing. At its core, the brand is owned by Rihanna and LVMH. However, other investors and collaborators also play a role in its direction and decision-making.
Some potential pros of this ownership structure include that it allows for multiple voices to contribute to the brand’s vision and growth. Additionally, Rihanna’s celebrity status and personal brand have been major assets to the brand’s success.
However, some potential cons of this structure include that having multiple stakeholders could make decision-making more complicated. Additionally, Rihanna’s busy schedule and other commitments could impact her ability to be fully involved in the company on a day-to-day basis.
How Fenty Beauty’s Unique Business Structure Is Changing the Makeup Industry
Fenty Beauty’s ownership structure and commitment to diversity and inclusivity have helped to shake up the makeup industry. By prioritizing a wide range of skin tones and promoting inclusivity in its marketing campaigns, Fenty Beauty has shown that there is huge demand for diverse makeup products.
Other makeup brands have taken notice of Fenty Beauty’s success and have made strides towards improving diversity and inclusivity in their own product lines. In this way, Fenty Beauty’s unique business structure could have a lasting impact on the industry’s future.
Conclusion
Fenty Beauty’s success is inextricably linked to its ownership structure and the people behind the brand. From Rihanna’s involvement and vision to the investors who have helped to fund its growth, understanding the brand’s ownership is key to understanding its success. More broadly, Fenty Beauty’s commitment to diversity and inclusivity has helped to change the makeup industry and set a new standard for what beauty can look like.
To get involved in this movement, consider supporting brands that prioritize inclusivity and diversity in their product lines. It’s clear that there is a huge demand for these types of products, and the more we support brands like Fenty Beauty, the more we can help to promote a more inclusive vision of beauty.