How to Use Pinterest for Business to Boost Engagement and Drive Traffic
Pinterest has come a long way since it started as a platform for DIY projects and home décor. Now, it is a viable marketing tool for businesses to boost engagement, increase brand awareness, and drive traffic to their website. In fact, Pinterest is now considered the fourth largest traffic source in the world. With over 250 million active users, the platform presents an audience that cannot be ignored.
7 Tips for Using Pinterest to Boost Your Business
Before we dive into the various ways businesses can use Pinterest, let’s cover the basics. Here are seven tips for setting up your Pinterest for Business account and optimizing it for success:
Tip 1: Create a Business Account
If you’re using Pinterest for business purposes, you need to create a business account. Not only will it give you access to features such as promoted pins and analytics, but it is also a clear indicator that you’re a professional entity on the platform.
Tip 2: Optimize Your Profile
Make sure to optimize your profile for maximum visibility. Your profile picture should be your logo, your display name should be your business name, and your bio should clearly state what your business does.
Tip 3: Create and Organize Boards
Okay, now let’s get into the fun stuff. Create boards that are relevant to your business and your audience and organize them in an easy-to-follow way.
Tip 4: Pin High-Quality Visuals
Your visuals should be high-quality, eye-catching, and informative. Consider creating custom graphics or even short videos that showcase your products or services in a visually appealing way.
Tip 5: Engage with Your Followers
Like any social media platform, engagement is key. Respond to comments, follow other accounts, and engage with your audience through pins and boards.
Tip 6: Use Pinterest Analytics to Monitor Performance
Don’t just pin and forget. Use Pinterest Analytics to gauge the success of your efforts and make adjustments as needed.
Tip 7: Collaborate with Other Businesses and Influencers
Collaboration is a great way to expand your reach on Pinterest. Work with other businesses in your industry or partner with influencers to reach new audiences and gain additional exposure.
How to Use Pinterest to Drive Traffic to Your Website
Now that you have the basics down, let’s talk about how you can use Pinterest to drive traffic to your website – because ultimately, that’s what it’s all about. As a business owner, you want people to find you and your offerings to convert them into customers or clients. Here are some tips on how to do that:
Tip 1: Optimize Your Pins for Click-through
When someone clicks on one of your pins, they should be taken to your website. Make sure that your website link is clear and clickable in each pin description. This will encourage viewers to click through to your website.
Tip 2: Add a Call to Action in Your Pin Description
Make sure your pins have a clear call-to-action (CTA) in the description. A CTA is a phrase that is designed to encourage the viewer to take action, whether it’s to click through to your website or make a purchase.
Tip 3: Pin Your Website Content Regularly
Regularly pinning your website content helps people discover your business and will also alert your followers of new content. Make sure your pins are high quality and visually appealing.
Tip 4: Use Rich Pins to Provide More Information
Rich pins provide additional information to viewers. They can include things like pricing for products, ingredients for recipes, and the author of an article. This can make your content more useful and encourage viewers to click through to your website.
Tip 5: Promote Your Pins with Ads
Promoted pins are a great way to get more exposure on Pinterest. They work like traditional ads, and you can target them to specific audiences based on demographics such as age, location, and interests. Consider investing in promoted pins to increase visibility and drive traffic to your website.
Pinterest for Business: The Ultimate Guide
Now that you know how to use Pinterest to drive traffic, let’s dig deeper into what Pinterest for Business is all about.
Explanation of what Pinterest for Business is
Pinterest for Business is a free set of tools and resources that businesses can use to effectively market themselves on Pinterest. It includes a business account, analytics, promoted pins, and more.
Step-by-step guide on how to set up a Pinterest for Business account
The first step to using Pinterest for Business is to set up an account. It’s a simple process that involves creating a business profile and verifying your website. Pinterest walks you through the process step-by-step.
Overview of features available for businesses
Businesses have access to a range of features on Pinterest, including analytics, promoted pins, and buyable pins. These features provide new ways to reach audiences and drive traffic to your website.
Tips and best practices for business accounts
Running a successful Pinterest for Business account involves much more than just pinning pretty pictures. Following best practices such as using keywords, engaging with your followers, and keeping your content fresh will help increase engagement and drive traffic.
Maximizing Your Business’s Presence on Pinterest
If you’re not actively trying to optimize your profile and content for Pinterest, you’re missing out on potential traffic. Here are some tips for maximizing your presence on Pinterest:
Introduction to Pinterest SEO
Pinterest is a search engine, and like Google, SEO plays an important role in how your content is found. Understanding how to optimize your profile and content for Pinterest search will boost your visibility.
Tip 1: Use Keywords Everywhere
Use keywords in your profile name, bio, boards, and pins to help your content be found by relevant searches.
Tip 2: Optimize Your Boards and Pins with Keywords
When creating boards and pins, use relevant keywords in the titles and descriptions. This will help your content be matched with relevant searches.
Tip 3: Save Pins to Relevant Boards Only
Don’t just save your pins to any board – make sure they are relevant to the content. This will help your pins be found by the right audience and will also prevent clutter on your profile.
Tip 4: Use Hashtags to Increase Visibility
Hashtags work the same on Pinterest as they do on other social media platforms. Use them sparingly and only when relevant to the content in your pin description.
Tip 5: Monitor Your Competition’s Pinterest Activities
Keeping an eye on your competition can be a great way to learn new strategies and stay up-to-date with the latest trends in your industry.
5 Creative Ways to Use Pinterest for Your Business
Need some inspiration? Here are five creative ways businesses are using Pinterest:
Tip 1: Create Tutorials or Guides
Create tutorials or guides relevant to your industry to encourage people to save and share your content. This can be a great way to establish yourself as a thought leader in your industry.
Tip 2: Share User-Generated Content
Showcasing user-generated content, such as photos or testimonials, can build trust with your audience and create a sense of community around your brand.
Tip 3: Create Infographics
Infographics are a great way to convey complex information in a visually appealing way. Create infographics relevant to your industry to showcase your expertise and drive traffic.
Tip 4: Run Contests and Giveaways
Contests and giveaways are a great way to encourage engagement and grow your following. Consider running a contest or giveaway relevant to your industry or product.
Tip 5: Use Pinterest to Showcase Your Company Culture
Showcasing your company culture can make your brand more relatable and help establish trust with your audience. Highlight your employees and culture through board dedicated to behind-the-scenes content.
The Dos and Don’ts of Using Pinterest for Business
Dos:
- Create High-Quality Visuals
- Stay Active and Engage with Your Followers
- Monitor Your Analytics Regularly
Don’ts:
- Spam with Too Many Promotional Pins
- Violate Pinterest’s Community Guidelines
- Neglect Your Profile
How to Optimize Your Pinterest Strategy for Business Success
Now that you have all the tools, tips, and inspiration to make Pinterest work for your business, it’s time to create a Pinterest strategy. Here are some tips:
- Set specific goals for your Pinterest strategy
- Develop a content plan that focuses on your target audience
- Use analytics to measure your progress and adjust as needed
- Stay up-to-date with the latest trends and best practices
Conclusion
Pinterest is more than just a platform to find inspiration for your next project. It is a powerful tool that can boost engagement, increase brand awareness, and drive traffic to your website. By following these tips, using the available features, and getting creative, businesses can take advantage of Pinterest to grow their audience and bottom line.