How to Make Your Facebook Post Shareable: Tips and Strategies

I. Introduction

Social media has revolutionized the way we connect with others, and Facebook is no exception. With over 2.8 billion active users, the platform presents limitless opportunities for individuals and businesses to gain visibility and connect with audiences. However, one challenge that many users face is creating content that is shareable and engaging. In this article, we will explore tips and strategies to help you make your Facebook posts go viral and increase your reach.

II. 5 Simple Tips to Make Your Facebook Posts Go Viral

The first step to creating shareable Facebook posts is to make them stand out and catch the reader’s attention. Here are some tips to help your posts go viral:

A. Use eye-catching visuals

Adding images and videos to your posts not only makes them visually appealing but also increases engagement. Studies show that posts with images receive 2.3 times more engagement than those without. Be sure to use high-quality visuals that accurately reflect your brand message.

B. Ask for engagement

One of the easiest ways to encourage your followers to share your content is to simply ask them to do so. Use CTAs (Call-to-actions) such as “Share this post,” “Tag a friend,” “Comment below,” and so on. Questions that start with “what,” “how,” or “why” are likely to encourage reader engagement.

C. Use hashtags

Hashtags are a simple yet effective way of organizing and categorizing your posts. They make it easier for people to find and share your content. Use relevant hashtags that are popular among your target audience, but be careful not to overdo it. Too many hashtags can make your post look like spam.

D. Share at the optimal time of day

Timing is crucial when it comes to Facebook posts. Posting at the right time can significantly increase your reach and engagement. Research shows that the best time to post on Facebook is between 1 pm and 4 pm during the weekdays. Be sure to schedule your posts ahead of time to ensure consistency.

E. Examples of successful viral posts

Here are some examples of viral posts that used these tips effectively:

A cute puppy video with a funny CTA of “Tag a friend who could use a smile today.”
A motivational quote with an eye-catching image and a CTA of “Share this post to inspire someone today.”
A trending meme with a relevant and popular hashtag.

III. The Science Behind Shareable Facebook Posts

Creating sharable content is not just about following these tips. There is a science behind why some posts go viral while others fizzle out. Understanding this science can help you to craft posts that have a higher chance of being shared. Here’s a breakdown of the science:

A. Explanation of the science

The science of shareable content is based on three key principles: emotional language, storytelling, and lists/bullet points. Posts that use emotional language trigger a strong, immediate emotional response in readers.

Storytelling creates a narrative that the reader can relate to and connect with on a personal level.

Lists, bullet points, and other formats make information easy to digest and shareable.

B. Research on emotional language, storytelling, and lists/bullet points

Research conducted by CoSchedule showed that posts with emotional language received 76.6% more shares than those without. Additionally, posts that told a story received 65.8% more engagement than those that didn’t. Posts that use lists, bullet points, and other formats are also more likely to be shared because they are easy to scan and read.

C. Tips for incorporating these strategies into your posts

To incorporate these strategies into your posts, try using power words and phrases that evoke strong emotions such as “surprising,” “fascinating,” and “life-changing.” Use storytelling to create a narrative arc that will draw readers in and hold their attention. Use bullet points and numbered lists to make information more digestible.

D. Examples of shareable posts using the science

Here are some examples of shareable posts that used these scientific strategies:

A post that tells the story of how a person overcame a challenge and provides actionable tips for others facing the same challenge
A post with a list of quick and easy DIY hacks using everyday household items
A post with a powerful one-sentence quote and an emotional image related to the quote.

IV. Boost Your Reach: Tips for Making Your Facebook Posts Sharable

Now that you are familiar with the science behind shareable posts, it’s time to take it up a notch and use advanced techniques that will help you create posts that are even more engaging and sharable.

A. Use humor

Humor is a great way to put a smile on people’s faces while providing value. Using a funny meme or a witty comment can make your post more memorable and shareable.

B. Inject personal perspectives and opinions

Sharing personal stories or opinions can help your audience relate to you on a personal level. It makes your posts more authentic and relatable, leading to increased engagement and shares.

C. Craft enticing headlines

Your headline is the first thing people see, so it’s important to make it count. Use headlines that are catchy, intriguing, and promise value to the reader. Brainstorm multiple headlines and see which one you like the most and which one you want to use before taking the plunge.

D. Examples of successful shareable posts incorporating these tips

Here are some examples of successful posts that incorporated these tips:

A funny meme with a relatable CTA that says “Share this post if you get it.”
An opinion piece that shares the author’s personal experience and provides actionable advice for others.
A catchy headline such as, “You Won’t Believe What This Entrepreneur Did to Double Their Revenue in One Month.”

V. Maximizing Your Facebook Shares: Strategies for Engaging Your Audience

Creating shareable content is not only about crafting the perfect post, but it’s also about interacting with your audience to encourage them to share your content. Here are some strategies to help you maximize your Facebook shares:

A. Ask questions

Asking your audience questions sparks conversation and encourages them to share their opinions and experiences. It also helps you to better understand your audience’s needs and interests.

B. Hold polls

Holding polls and surveys is a great way to engage with your audience and gather insights into their preferences and opinions. Polls can be used to spark conversation, get people talking about your brand, and encourage more shares.

C. Encourage readers to share their own stories

Encouraging your readers to share their stories not only facilitates engagement but also helps to create a sense of community among your followers.

D. Examples of successful engaged posts

Here are some examples of successful posts that encourage engagement:

A post asking, “What was your biggest accomplishment this year?”
A poll asking, “What’s your favorite vacation spot?”
A post that encourages readers to share what they’re doing over the weekend and tag their friends who will be joining them.

VI. The Power of the Share: How to Cultivate a Facebook Following that Loves and Shares Your Content

Ultimately, the goal of creating shareable content is to build a following that is loyal, engaged, and willing to share your content. Here are some strategies to help you cultivate a following that loves and shares your content:

A. Create consistent, high-quality content

The most effective way to build a following is to consistently deliver high-quality content that provides value to your audience. Be sure to maintain a consistent brand voice, style, and tone throughout your posts.

B. Respond to comments and messages

Responding to comments and messages is essential for building a loyal following. It shows that you value your audience and fosters a sense of community.

C. Foster a sense of community among your followers

Encourage your followers to share their opinions and experiences, and reply to their comments and messages. Create a welcoming and inclusive community that supports and uplifts each other.

D. Examples of successful pages and content creators

Here are some examples of successful Facebook pages and content creators that have cultivated a loyal following:

A food blogger who regularly posts high-quality recipes with engaging visuals and tips for meal prep
A fitness influencer who provides actionable tips for staying healthy and fits and shares personal stories and struggles that resonate with her audience
A comic artist who posts funny cartoons and encourages his followers to share their own humorous anecdotes.

VII. Conclusion

Creating shareable content on Facebook requires a mix of science, creativity, and engagement. By using the tips and strategies outlined in this article, you can increase your reach, engagement, and ultimately build a following that loves and shares your content. Remember to keep experimenting and analyzing what works for your unique audience.

B. Final thoughts on creating shareable Facebook posts

To sum up, creating shareable Facebook posts takes time, dedication, and effort. By incorporating the science of shareable content and using advanced techniques such as humor, personal perspectives, and polls, you can create posts that not only stand out from the crowd but also increase engagement and shares. Remember to focus on creating value for your audience and building a sense of community.

C. Call-to-action to implement the tips and strategies discussed in the article.

So, what are you waiting for? Start creating shareable content that engages your audience and builds a loyal following. Remember to use the tips and strategies discussed in this article and keep experimenting until you find what works best for you.