How To Go Live On TikTok: A Step-by-Step Guide for Beginners

Nowadays, social media platforms are becoming increasingly popular, and TikTok is one of them. TikTok has recently developed its live streaming feature, allowing users to broadcast live to their audience. However, new TikTok users might find it challenging to understand and use this new feature. That is why we have created this comprehensive guide to assist users in going live on TikTok. In this article, we will provide you with a complete guide, including step-by-step instructions, best practices, and common mistakes to avoid.

Step-by-Step Guide

The following steps will help you understand how to go live on TikTok:

Step 1: Open the TikTok app on your mobile device.
Step 2: Go to your profile page by clicking the profile icon at the bottom right corner of the screen.
Step 3: Click the plus sign at the bottom center of the screen to create a new video.
Step 4: Swipe left and locate the “Live” option.
Step 5: Edit the title by clicking on the title bar and give a catchy title to your live stream.
Step 6: Edit the privacy settings and choose if you want your stream to be public, friends only, and in TikTok duet mode.
Step 7: Click the “Go Live” button to start your live stream.

Once you are live, you can interact with your followers by replying to their messages or comments. TikTok Additionally, you can use TikTok’s live filters to spice up your live streaming experience.

Best Practices for Going Live

Here are some best practices for going live on TikTok:

Do interact with your audience. Read their comments aloud and mention their usernames.
Make sure the lighting is adequate, and your camera angle is right.
Try to make your live stream exciting and engaging. Use TikTok filters and stickers to add effects to your stream.
Choose an appealing, catchy, and descriptive title for your live stream.
Plan and promote your live stream in advance.
Keep your live streams short and to the point.
Capture the events that happen around you, and have fun.

Common Mistakes to Avoid

Here are a few mistakes to avoid while live streaming on TikTok:

Poor camera quality or lighting.
Not interacting with your audience.
Overpromoting a product or service.
Going live at inconvenient times for your audience time zone.
Being overly dramatic and not providing valuable content.

Interview with a Tiktok Star

To get insights on how to make the live streaming experience engaging, we reached out to TikTok Star, Alexa Jade (@alexajade). Here are her tips for creating an engaging live stream:

Utilize TikTok filters and effects.
Respond to fan comments and questions.
Make conversation and interact with your viewers.
Be yourself and have fun.
Add value to your broadcast by providing insider tips, stories, or behind-the-scenes footage.

How To Go Live On TikTok For Business

TikTok Live can promote businesses as well. By using live streaming, businesses can connect with their audience and build brand awareness. Furthermore, businesses can use live streaming to provide insights and behind-the-scenes looks at their company’s daily activities. Here are some tactics that can help businesses to leverage TikTok Live:

Plan and Prepare your content meticulously.
Choose a title that aligns with your business and values.
Cross-promote and advertise your live stream in other channels like Instagram, LinkedIn, or Facebook.
Use TikTok effects and filters to add engagement to your broadcast.
Review insights and analytics to understand the engagement and views resulting from these Live events.

Conclusion

This article has been a complete guide to assist TikTok users who are new to going live. We hope that you found this step-by-step guide, best practices, and common mistakes insightful and it will enable you to create engaging content on TikTok. We encourage you to experiment and find the best fit for you and your business, whether by trying out filters, responding to comments, or providing meaningful insights. By going live and following these best practices, you can increase your followers and interact with your viewers.