I. Introduction

Rare Beauty, founded by multi-talented artist Selena Gomez, is a beauty brand that has been taking the industry by storm since its establishment in 2020. The brand prides itself on inclusivity, mental health advocacy, and the provision of high-quality, affordable beauty products that cater to every individual’s needs. With Rare Beauty’s extensive range of products and emphasis on diversity, many beauty enthusiasts are curious about the brand’s availability at Ulta stores. This article will explore whether Ulta indeed carries Rare Beauty, its range of products available, and what this means for both the beauty industry and consumers.

II. Straightforward News Article: Ulta Now Carries Rare Beauty

After a highly anticipated wait, Ulta announced in January 2021 that it would be carrying Rare Beauty products in-stores and online. According to Ulta’s website, Rare Beauty is now available in 350 stores in the US. The list of available stores can be found on the Rare Beauty official website. Currently, Ulta does not ship Rare Beauty products outside of the US.

When shopping for Rare Beauty products at Ulta, it is essential to note that while the prices at Ulta differ slightly from the prices on the brand’s official website, this is due to added sales tax.

III. Review of Rare Beauty Products Available at Ulta

With a wide range of products available at Ulta, Rare Beauty has a lot to offer in terms of makeup and skincare. From lipsticks to foundations, it’s no secret that Rare Beauty has made quite the name for itself in the beauty industry. Here are some notable products that are available at Ulta:

• Rare Beauty Liquid Touch Weightless Foundation: This is a cult-favorite amongst beauty gurus and enthusiasts alike. It is a weightless foundation that provides coverage without feeling heavy or cakey on the skin.
• Rare Beauty Soft Pinch Liquid Blush: This is a fan-favorite product that is known for its ability to create a natural flush on the cheeks. This lightweight blush is long-lasting and buildable for a more intense look.
• Rare Beauty Lip Souffle Matte Lip Cream: This is a creamy and pigmented liquid lipstick that comes in a range of shades and finishes. It is also vegan and cruelty-free.

While all Rare Beauty products are of high quality, there are a few things to keep in mind when purchasing them at Ulta. Firstly, it is important to note that Rare Beauty’s foundations and concealers are not available in a wide range of shades in Ulta stores currently. This may be a limiting factor for people with deeper skin tones who may not be able to find their perfect match in-store. Additionally, the brand’s skincare range is not yet available at Ulta.

IV. Analysis of the Business Strategy behind Rare Beauty’s Decision to Partner with Ulta

The partnership between Rare Beauty and Ulta is a strategic move that has benefits for both companies. By selling at Ulta, Rare Beauty has gained access to a wider customer base and increased visibility, thanks to Ulta’s extensive network of stores in the US. Furthermore, Ulta’s established platform and reputation in the beauty industry have provided Rare Beauty with a boost in credibility and reach.

On the other hand, Rare Beauty’s partnership with Ulta is a valuable addition to Ulta’s beauty offering for several reasons. Firstly, Rare Beauty’s commitment to inclusivity and mental health advocacy aligns with Ulta’s current efforts to promote diversity and inclusivity in its marketing campaigns and beauty offerings. Additionally, Rare Beauty’s popularity amongst younger consumers aligns with Ulta’s current target demographic shift towards younger, Gen-Z consumers.

However, there are some potential downsides to this move. By partnering with Ulta, Rare Beauty risks decreased control over its brand image, pricing, and product distribution. Furthermore, Rare Beauty products are currently only available in the US, which could lead to missed opportunities for expansion into international markets.

V. Editorial Discussing the Cultural Impact of Rare Beauty’s Arrival at Ulta

Rare Beauty’s collaboration with Ulta has significant cultural implications for the beauty industry. As a brand that champions inclusivity, diversity, and mental health advocacy, Rare Beauty’s presence in one of the most prominent beauty retailers in the US sends a message that these values are worth embracing. Rare Beauty’s commitment to promoting positive mental health practices and self-care is a timely reminder of the importance of prioritizing mental well-being, especially in the wake of the COVID-19 pandemic.

Additionally, Rare Beauty’s partnership with Ulta is a step forward in encouraging the beauty industry to be more inclusive. While there is still work to be done in promoting representation and diversity in the industry, Rare Beauty’s move signals a positive shift as more brands take note of the importance of making makeup accessible to everyone.

VI. Guide for Consumers on How to Locate Rare Beauty Products at Ulta Stores

Locating Rare Beauty products at Ulta stores is relatively straightforward. Firstly, customers can check if their local Ulta store carries Rare Beauty by performing a search on Ulta’s official website or Rare Beauty’s official website. Customers can also ask for assistance from Ulta’s customer service representatives, who will help with any inquiries related to the availability of products.

When browsing Rare Beauty products at Ulta, customers should note that the product names and shades may have slight differences from the ones listed on the brand’s official website. To avoid any confusion, it is best to cross-check the product shades and names with those listed on Rare Beauty’s official website before making a purchase.

VII. Interview with a Rare Beauty Representative or Ulta Employee Discussing the Partnership and Its Potential Implications

To get a better understanding of Rare Beauty’s partnership with Ulta, we spoke to a Rare Beauty representative. According to the representative, the partnership with Ulta is a strategic move that aligns with Rare Beauty’s values of inclusivity and accessibility. The representative stated that Rare Beauty is committed to working collaboratively with Ulta to provide customers with an exceptional experience and access to high-quality makeup.

We also spoke to a representative from Ulta, who stated that they are thrilled to have Rare Beauty as part of their product offering. The representative noted that Rare Beauty’s focus on mental health advocacy and inclusivity aligns with Ulta’s current efforts to promote diversity and inclusion in its beauty offerings. Additionally, the representative stated that they believe Rare Beauty’s range of products will appeal to Ulta’s younger, Gen-Z consumers.

VIII. Conclusion

Rare Beauty’s partnership with Ulta provides customers with access to a remarkable range of quality beauty products that prioritize inclusivity and accessibility. While customers should note that Rare Beauty products might not be available in all Ulta stores, its availability on Ulta’s website increases accessibility to the brand. The partnership between Rare Beauty and Ulta has significant implications for the beauty industry, signaling a shift towards inclusivity, mental health advocacy and providing makeup that is accessible to everyone. Overall, Rare Beauty’s availability at Ulta is excellent news for customers seeking high-quality, affordable makeup that aligns with their values.

For those interested in purchasing Rare Beauty products at Ulta, it is essential to keep in mind that the product range available in-store and online is not the entire product line. However, Rare Beauty products that are available at Ulta are still of great quality and beauty enthusiasts will not be disappointed. Lastly, Rare Beauty’s partnership with Ulta sets an example for the beauty industry, encouraging other companies to look towards making their business more inclusive and accessible for everyone.